We launched the BuzzBox Notification SDK quietly 2 weeks ago and now we are going more public, so feel free to spread the word. The BuzzBox SDK is a pivot from when we were doing the BuzzBox News app. We realized that the value in the News App was the notifications, so that is why we pivoted to enable other developers. Mobclix noted that notifications are a great way to get happier users (2.7x retention), more visits (+228% opened) and more engagement (+103% session times).
The new purpose of BuzzBox is to make the Notification System in Android better and to encourage all apps to have notifications. We have a launched simple Android Notification SDK right now that makes it more comfortable for developers to add notifications. It's free, so please try it out and give us feedback. http://hub.buzzbox.com. The advantages of the BuzzBox SDK include
· Fast Setup: In less than 10min, get notifications running
· Modular Architecture: Add or remove parts that work for you
· Actionable Analytics: Find problems or optimize your notifications based on real-time data
The SDK currently consists of a standardized Notification UI, advanced Scheduler API, easier Notification API and, most importantly, Notification Analytics. The SDK enables app-side notifications so it doesn’t require any server side code so the implementation costs are less. The developer needs to just write a Background Task that tests when a notification should be sent to the user or not. The Settings UI gives the user control to disable notifications, the frequency of checking, etc, and is consistent across different apps therefore the user has full control and will be more comfortable with notifications. The real-time analytics provide the developer metrics based on cohort curves to understand if there are problems and how to optimize the notifications. Also, the SDK is flexible so the developer can remove modules as their app grows.
We are going to be adding more features and wanted to see what developers want next. We think the notifications in Android can be enhanced and made better so all apps can get opened more often & be more valuable to end users. Lets make Android better!
Please check it out and feel free to email me anu@buzzbox.com with comments and thoughts.
Thanks
Anu, Roberto & Walter
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